+ Art Director
+ UX/UI Lead
+ Brand Designer
Hi, I’m Jo. Art Director and UX/UI Designer by title, but really just a curious creative and problem solver who loves turning “what ifs” into “nailed its.” From bold brand campaigns to beautifully crafted digital experiences, I bridge strategy and storytelling, logic and emotion, pixels and purpose.
I’m all about work that connects. Visually, emotionally, and functionally. Big campaigns, tiny UI details, wild ideas, I’m here for all of it.
Featured Projects
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Out of the Square
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Lake Mac Holiday Park
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BlackWolf
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University of Newcastle
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TOGA: 45 Jones
BIG THINKING
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TINY DETAILS
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BIG THINKING * TINY DETAILS *
Meet me in the messy middle
I love the process as much as the outcome. The messy middle. The sketching, questioning, problem solving and unexpected breakthroughs that slowly turn rough ideas into work and experiences that feel effortless on the other side.
The big thinking matters. But so do the tiny details people barely notice. The pacing of a page. The tone of a headline. The feeling that something just works. Being able to hold both, the strategic view and the obsessive attention to detail, is what I believe separates good work from great work.
From campaigns and brand worlds to UX flows and digital experiences, curiosity sits behind everything I do. Because the interesting stuff usually starts with asking better questions.
Big idea? Tiny detail? Half-formed thought?
I’m listening.